By Olivia Slater
THE CAMPAIGN
In February 2024, we began managing Jim Morrison’s TikTok account, starting with an unverified page and just 83 followers. Through a strategic content approach - analyzing audience engagement and tailoring posts to maximize reach - we successfully verified the account and achieved significant organic growth. As of February 2025, the account currently boasts 50.6K followers, 424K likes, 47K comments, and 20K shares, demonstrating the power of platform-specific content optimization.
OUR ROLE
To drive engagement and organic growth, we developed a strategic content approach tailored to TikTok’s algorithm and audience behavior. We focused on performance cutdowns with simple copy, letting Jim Morrison’s live moments shine with minimal but compelling captions. We also created performance compilation edits with fast transitions, aligning with TikTok’s fast-paced content style to keep users engaged. Recognizing the popularity of fan edits, we mimicked their viral style - incorporating trending sounds, cinematic effects, and engaging visuals - to seamlessly integrate Morrison’s legacy into TikTok culture. In addition to performance content, we highlighted Jim’s spoken word poetry and interview moments, bringing his artistic philosophy and personality to life for a new generation of fans. By continuously monitoring the Explore and For You pages, we identified high-performing trends related to Morrison and adapted our content strategy to align with them, ensuring maximum reach and engagement.
This data-driven, audience-first approach not only increased visibility and engagement but also established Jim Morrison’s TikTok presence as a go-to destination for fans and new audiences alike.
RESULTS
As of February 2025, Jim Morrison’s TikTok account has grown to nearly 51K followers, with 424K likes, 47K comments, and 20K shares, highlighting the impact of tailored content optimization on the platform.
The organic promotion of Jim Morrison’s TikTok included multiple high-performing content strategies implemented by our team, insights here:
NOTE: AS TIME GOES ON, THESE NUMBERS WILL CONTINUE TO INCREASE
KEY METRICS:
- A clip of The Doors performing “Alabama Song (Whisky Bar)”
- 528.9K views
- 21K likes
- 203 comments
- 1.5K saves
- A performance compilation of Jim with visual effects
- 372.3K views
- 37.4K likes
- 501 comments
- 2.5K saves
- An interview clip of Jim
- 482.5K views
- 34.2K likes
- 412 comments
- 3.4k saves
- A video of Jim speaking his poetry along with photos of him
- 266K views
- 27.7K likes
- 240 comments
- 3.2K saves
