Social Media Marketing and Digital Strategy
The Spellbound Group designs a custom plan for each client that maximizes fan engagement by utilizing third party platforms as well as custom social environments. We use services from Facebook and Twitter to Pinterest, Instagram, Tumblr, Spotify, and Flickr to StumbleUpon, Digg, De.li.cious, Reddit, Myspace, to platforms built on the clients’ proprietary website to keep fans interacting longer and more regularly with the brand. We focus on building and maintaining communities on the RIGHT platform for our clients, and then maximizing awareness by securing feature positioning on blogs and press outlets, video services, and building partnerships and promotions with appropriate allies.
Brand Management and Marketing
The Spellbound Group will oversee all aspects of the continuing build out and sustainability of brand equity. We will manage all third parties and create a custom team to execute campaign aspects from public relations to design, media buying, event planning, market research and outreach, and consumer interaction. We utilize and will make available all the available statistics and analytical tools to measure the success of each specific campaign.