About

Overview

The Spellbound Group provides strategic marketing and brand management services. We focus on achieving client objectives through community cultivation and activation. We believe that as a brand serves as a social connector, both online and off, it will earn true fan loyalty. Through those communities, we build brand awareness and motivate consumers to action to achieve defined campaign goals.

About the Team

Rose Campbell – President – Since 2016, Rose Campbell has been running The Spellbound Group. Rose came in to the position with over a decade of experience in digital and strategic marketing. She left her post as a director of social media at FuseTV to take over the reins at The Spellbound Group. Rose hails from Minneapolis, but is also known as the Queen of Echo Park. Seriously. Ask anyone…they know her, have partied with her, or have hired her for her many, many marketing skills.

Alicia Yaffe – Founder – Alicia Yaffe launched The Spellbound Group in 2011 to execute unique campaigns for bands and brands to build sustainable markets. Alicia applies her years of expertise as the chief architect behind the integrated marketing department at Rocket Science, where she directed social media campaigns, digital sales initiatives, and on-and-off-line events to build successful campaigns for her clients at The Spellbound Group. Her experiences co-managing So-Cal Punk forefathers Unwritten Law honed her negotiation skills, and her ninja-like abilities to get in the heads of both niche communities and broad audiences. In 2016, Alicia transitioned to becoming a manager at Jampol Artist Management, but still advises The Spellbound Group on campaign strategy and execution. Alicia loves a captive audience, and accordingly, you can find her speaking regularly on industry panels and in music business classes.

Claire McKinzie – Account Manager

JJ Asuming-Tawiah – Account Manager

…and a bevy of wonderful interns!!!